Walmart partners with OpenAI to enable shopping through ChatGPT

Walmart has announced a strategic partnership with OpenAI to introduce AI-powered shopping experiences through ChatGPT. This collaboration will enable customers and Sam's Club members to shop directly within ChatGPT using a new "Instant Checkout" feature. Shoppers can describe their needs conversationally, and the AI will facilitate purchases, with Walmart handling fulfillment. This move represents Walmart's push into "agentic commerce," where AI proactively learns, plans, and predicts customer needs rather than just responding to search queries. The integration builds on Walmart's existing use of AI across its operations, such as enhancing product catalogs, reducing fashion production timelines, and improving customer service. OpenAI also has similar partnerships with Etsy and Shopify. The goal is to move beyond traditional search bar-based e-commerce to a more personalized and contextual shopping experience. While the specific launch date wasn't detailed, the partnership is expected to make shopping more convenient and efficient.