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Crafting Strategy in the Age of AI

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Harvard Business Review

August 27, 2026View Original
Crafting Strategy in the Age of AI
The Harvard Business Review article "Crafting Strategy in the Age of AI" delves into the significant role artificial intelligence plays in shaping modern business strategies. The piece suggests that AI can notably improve fundamental cognitive processes involved in strategic development, including the comprehensive search for alternative solutions, the intricate representation of complex scenarios, and the efficient aggregation of diverse inputs for analysis. According to the article, AI enables a broader exploration of possibilities, often referred to as "boiling the ocean," while simultaneously facilitating faster and more accurate analysis and virtual simulations. This capability allows for the creation of innovative, AI-enabled business models, moving beyond mere technological adoption. A central recommendation for human strategists is to delegate routine analytical tasks to AI. This strategic shift is intended to liberate their time, allowing them to concentrate on distinct human aptitudes such as exercising sound judgment, formulating critical questions, interpreting AI-generated insights, and skillfully managing human-AI collaborative efforts. Ultimately, the article asserts that the effective integration of AI into strategic processes will lead to a new level of productivity and become a crucial source of competitive advantage for organizations. This approach empowers leaders to drive organizational change and develop strategies that are both innovative and resilient in an evolving AI-driven landscape.

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